American Travel Research Group (ATRG) conducts brief, neutral consumer research surveys to better understand leisure travel preferences across the United States. Participation is voluntary. You are not required to purchase anything. Optional consent may be provided to be contacted by a travel partner about vacation opportunities.
If you received a call from ATRG and have questions, you can contact us at the number above. To review how we handle information, see our Privacy Policy and Terms.
The following is the standard language used for ATRG’s consumer travel preference survey. Wording may be delivered by a live agent or an AI voice, but the research purpose and non-commercial framing remain the same.
CALL #1 — RESEARCH ONLY Opening Disclosure (MANDATORY) “Hello, this is [AI Name] calling on behalf of American Travel Research Group. We’re conducting a brief consumer research survey about leisure travel preferences across the United States. This call is not a sales call, and you are not required to purchase anything. May I ask you a few research questions? It will take about 90 seconds.” If NO: “Thank you for your time. Have a great day.” If YES → proceed Research Questions (DO NOT DEVIATE) Q1. Travel History “Have you taken a leisure or vacation trip within the past 12 months?” ☐ Yes ☐ No Q2. Future Travel Window “Are you considering any leisure travel in the next six months?” ☐ Yes ☐ Maybe ☐ No Q3. Destination Awareness (Neutral) “Which of the following destinations would you consider for a future trip? You may select more than one.” ☐ Las Vegas ☐ Florida ☐ California ☐ International ☐ Not sure yet Q4. Household Travel Size “Including yourself, how many people typically travel with you on leisure trips?” ☐ 1 ☐ 2 ☐ 3–4 ☐ 5 or more Q5. Trip Duration “What is your typical vacation length?” ☐ Weekend ☐ 3–5 nights ☐ 6–8 nights ☐ 9+ nights Q6. Budget Range (Broad Bands Only) “Which general vacation budget range best fits your household?” ☐ Under $1,000 ☐ $1,000–$2,500 ☐ $2,500–$5,000 ☐ $5,000+
If a participant chooses to opt in, ATRG captures consent before any third-party outreach occurs. Consent is optional and not required to participate in research.
CONSENT PIVOT (MOST IMPORTANT SECTION) Interest-Based Opt-In (Still Research Framed) “Some survey participants ask us to share their interest with trusted travel partners if promotions or travel opportunities become available. Would you like us to share your interest with select travel partners?” ☐ Yes ☐ No If YES: “That may involve a future call or text message from a Las Vegas travel partner regarding vacation offers. This is optional, and your consent is not required to participate in this survey. Do you consent to being contacted by a travel partner by phone or SMS about vacation opportunities?” ☐ Yes ☐ No FINAL CONFIRMATION (AUDIT-CRITICAL) “To confirm, you are voluntarily providing consent to be contacted by a travel partner regarding vacation offers. Is that correct?” ☐ Yes CLOSE (NO SELLING) “Thank you for participating in this research survey. Your responses help improve national tourism planning. Have a great day.”
Questions or concerns? Contact ATRG directly. If you receive SMS communications and wish to stop, reply STOP.
Important: ATRG does not sell travel. If you provide consent, a travel partner may contact you regarding vacation opportunities. You may withdraw consent at any time by requesting not to be contacted.
View our policies: Privacy Policy • Terms & Conditions
Is ATRG a travel agency?
No. ATRG is a consumer research organization. We do not sell travel, book trips, or accept payment for vacations.
Why did you call me?
We conduct nationwide research surveys about leisure travel preferences. Participation is voluntary.
Will I receive marketing calls or texts?
Only if you provide optional consent. If you do not consent, ATRG will not share your information with travel partners
for vacation offers.
How do I opt out?
If you receive a text, reply STOP. You may also call or text us at 1 (817) 697-7858.
Effective Date: [Add Date]
American Travel Research Group (“ATRG,” “we,” “us”) conducts non-commercial consumer research surveys about travel preferences. This Privacy Policy explains how we collect, use, share, and protect information.
1) Information We May Collect
We may collect: (a) phone number and call metadata (date/time, duration); (b) survey responses you voluntarily provide
(e.g., travel window, destination interest, household travel size, broad budget range); (c) consent status (whether you
opted in to be contacted by travel partners).
2) How We Use Information
We use information to: (a) conduct and analyze research; (b) maintain research quality and integrity; (c) maintain records
of consent where applicable; (d) respond to inquiries and support requests.
3) Sharing of Information
We do not sell personal information as our primary business. If, and only if, you provide optional consent, we may share
your contact information and relevant travel-interest indicators with select travel partners so they may contact you about
vacation opportunities. If you do not consent, we do not share your information for that purpose.
4) SMS & Calling Preferences
If you opt in to receive SMS, message and data rates may apply. You can opt out of SMS at any time by replying STOP.
You may also contact us at 1 (817) 697-7858 to request do-not-contact.
5) Data Retention
We retain survey and consent records only as long as reasonably necessary for research integrity, compliance, dispute
resolution, and legitimate business purposes, then securely delete or de-identify them.
6) Security
We use reasonable administrative, technical, and physical safeguards designed to protect information. No method of
transmission or storage is 100% secure.
7) Your Choices & Rights
You may request access, correction, or deletion of information where applicable. To make a request, call or text
1 (817) 697-7858.
8) Children
ATRG research is not directed to children under 13, and we do not knowingly collect information from children under 13.
9) Contact Us
American Travel Research Group (ATRG)
Phone/SMS: 1 (817) 697-7858
Website: https://www.americantravelresearchgroup.com
Effective Date: [Add Date]
These Terms govern your use of this website and participation in ATRG research surveys. By using this website, you agree to these Terms.
1) Research Purpose
ATRG conducts non-commercial consumer research. Participation is voluntary. ATRG does not sell travel, book reservations,
or accept payment for vacations.
2) No Purchase Required
Participation in research does not require any purchase. Any optional consent you provide is voluntary and not required to
participate.
3) Optional Consent to Contact
If you opt in, you authorize ATRG to share your contact details and relevant travel-interest indicators with select travel
partners who may contact you by phone and/or SMS regarding vacation opportunities. You may revoke consent at any time by
requesting not to be contacted and/or replying STOP to SMS.
4) Accuracy of Responses
You agree to provide information that is truthful and accurate to the best of your knowledge. You may decline to answer any
question.
5) Website Use
You agree not to misuse the website, attempt to access systems without authorization, or interfere with site performance.
6) Disclaimers
This website and any research content are provided “as is.” ATRG makes no guarantees regarding travel availability, pricing,
promotions, or outcomes from any travel partner contact.
7) Limitation of Liability
To the maximum extent permitted by law, ATRG shall not be liable for any indirect, incidental, consequential, special, or
punitive damages, or any loss of profits or revenues.
8) Changes
ATRG may update these Terms from time to time. The “Effective Date” will reflect the latest version.
9) Contact
Questions? Call or text 1 (817) 697-7858.